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In Old Town Puerto Vallarta, step back in time to the days before Walmart and Costco and explore corner shops and little stalls selling local handicrafts, traditional Huichol art, and local produce. The Old Town Market Viejo Vallarta allows you to imagine what the city was like before the 21st century, when families would walk down to the Puerto Vallarta traditional market to do their shopping, eat tamales and tacos, and swap stories and advice with other locals. Today, the Old Town Market Viejo Vallarta is just as bustling as ever, with something new to look at around every corner. Whether you’re looking for a treasure to take home or just passing by, a stop in the market is one of the best things to do in Puerto Vallarta.

If you’re strolling along the Malecon boardwalk, the Puerto Vallarta traditional market is located just across the street from the parking garage on the north side of the Rio Cuale. When you venture inside, you’ll find yourself surrounded by stalls and shops packed the trinkets, glassware, and local handicrafts. From large brightly painted Talavera pitchers to tiny detailed animal figurines, each shop is a feast for the eyes. Puerto Vallarta shopping here is tempting, so take a few minutes to browse through different selections to find a treasure that brings you joy.


Some of the shops in the market specialize in Huichol art. Coming from a long tradition of the local indigenous people, Huichol art is easily recognized with its vibrant colors and natural imagery. You can find decorated statues of animals, beaded jewelry, and stunning home decor done in this traditional style. These pieces are truly unique to this area of Mexico, and taking a piece of Huichol art home with you will keep the warmth of Mexico and the memories of your time here close to your heart. Even if you’re just window shopping, taking time to learn more about and view a variety of local artwork is one of the best cultural things to do in Puerto Vallarta.

While some countries are known for the haggling and battering techniques, Mexico isn’t one of them. The given prices for the local handicrafts are standardized between artisans and are very reasonable. While you may be able to get a discount if you’re buying several items from one shop, take advantage of the low prices at the Puerto Vallarta traditional market and hunt for your souvenirs there.


There’s plenty of things to do in Puerto Vallarta right near the market, so taking a bus or taxi to there is worth it because you can find quality souvenirs at low prices and hit up delicious local restaurants. From the market, a short walk puts you into the culinary heart of downtown where you can find Asian restaurants, seafood joints, and local brewpubs. Stop in to cool off and fill up during your day of exploring downtown and doing some Puerto Vallarta shopping.

For truly authentic Puerto Vallarta shopping, skip the malls and head straight to the markets. In the Old Town Market Viejo Vallarta, you’ll find an eclectic selection of souvenirs, artisan crafts, and local artwork, and wandering between shops inside the market can fill a whole afternoon. Whether you’re window shopping or making purchases, this is one of the best stops to make on your tour of downtown Puerto Vallarta.

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